Survey: Fans More Likely To Attend Games, Buy Hot Dogs if Stadium Composts Trash
Our latest national survey gives universities a new reason to go green: It’s smart business.
Nearly a third of Americans said they’d be more likely to attend a game or concert at a stadium if they learned that all of the trash left behind was recycled or composted.
One in five would also buy more soft drinks, hot dogs and nachos, our survey found.
But what if fans learned that a stadium sends all of its trash to a landfill? Nearly one out of five fans said they’d be less likely to attend another concert or game there. One quarter said they’d buy fewer concessions.
This has major implications for universities: It could mean tens of thousands of dollars in ticket and concession sales – gained or lost – every year.
Our annual survey, called Eco Pulse, polled 2,015 Americans and asked:
“How would you react if you learned that all of the trash left behind after a game or concert you attended was sorted… with recyclables and compostables being diverted away from landfills?”
- 46 percent said it would improve their opinion of the stadium or venue owners.
- 32 percent said they would be more likely to attend another game or concert at the stadium or venue.
- 22 percent said they would be more likely to buy concessions at the stadium or venue the next time.
- 22 percent said it would improve their opinion of the team or band.
Our survey also asked:
“How would you react if you learned that all of the trash left behind after a game or concert you attended went straight to a landfill, without any sorting, recycling or composting efforts?”
- 42 percent said they would blame the stadium or venue owners – and it would tarnish their opinion of them.
- 26 percent said they would be less likely to buy concessions at that stadium or venue
- 17 percent said they would be less likely to attend another game or concert at the stadium or venue.
Wendell Simonson, Vice President of Marketing for Eco-Products, said the survey is the first of its kind to measure opinions on trash left behind after games and concerts.
“We have a lot of anecdotal evidence of fans wanting stadiums to do more recycling and composting, but this is the first time we’ve had real data,” said Simonson, whose company makes compostable cups, plates and utensils.
Our surveys regularly find Americans feel a lot of “green guilt.” And that guilt is made worse when fans see a stadium littered with trash destined for the local landfill. Clearly, fans want to do something about it.
Universities can help by selling concessions in recycled and compostable serveware -- and showing fans how to properly dispose of all the trash that’s left behind. It’s a sort of get-out-of-jail-free card for fans.
Even better: It’s good for the environment, it’s good for a university’s reputation, and as our survey found, it’s good for the bottom line. Everyone wins.
Blog post authored by Suzanne Shelton. Suzanne Shelton is founder and CEO of Shelton Group, the nation's leading marketing communications firm entirely focused in the energy -efficiency and sustainability space. Visit www.sheltongrp.com/eco-pulse to learn more.
Browse by Topic
- AASHE Biz
- Co-Curricular Education
- Community Engagement
- Connecting the Dots
- Dining Services
- Diversity, Access, and Affordability
- Faculty and Staff Development
- Government & Legislation
- Human Resources
- Presidents & Chancellors