Prospectus
Application
Expo Hall Floor Plan
FAQs

Find everything you need to help promote your involvement with the AASHE 2025 Conference & Expo (#AASHE25)

To effectively promote your involvement at the AASHE 2025 Conference & Expo (#AASHE25), see below for a variety of templates that you can utilize across marketing channels.

    • Incorporate the conference details into your email signature.
    • Make a formal announcement to your newsletter subscribers. 
    • Feature a banner image related to the conference on your website or any other digital platforms you use.
    • Use social media to further spread the word; share updates, insights, and excitement about the conference on platforms such as Facebook, X, Instagram, and LinkedIn.
    • Remember to use the hashtag #AASHE25 in your posts to maximize visibility and engagement.

Please note that all the red text in the provided templates should be customized with your organization’s specific information to create an effective promotional campaign.

  • Sponsor & Exhibitor Graphics

  • Email, Social Media, & Website Copy

    • Website/Email
      • Join us at the Association for the Advancement of Sustainability in Higher Education Conference & Expo from October 22-24, 2025 in Minneapolis, MN! The conference is expected to attract 1,000 attendees who will share their experiences, knowledge, passion, and commitment to advancing sustainability on campuses across North America and beyond. To learn more and register, visit https://www.aashe.org/conference/.
    • Facebook
      • We’re an [Official Sponsor // Official Exhibitor] of the Association for the Advancement of Sustainability in Higher Education 2025 Conference & Expo (#AASHE25)! We invite you to join us October 22-24, 2025 in Minneapolis, MN, where you can learn how we will help you achieve your sustainability goals. We’re eager to meet you and can’t wait to see you there! To learn more and register, visit www.aashe.org/conference.
    • Instagram
      • We’re an [Official Sponsor // Official Exhibitor] of the Association for the Advancement of Sustainability in Higher Education 2025 Conference & Expo (#AASHE25)! We invite you to join us October 22-24, 2025 in Minneapolis, MN, where you can learn how we will help you achieve your #sustainability goals. We’re eager to meet you and can’t wait to see you there! To learn more and register, visit www.aashe.org/conference. #AASHE25
    • X
      • We’re an [Official Sponsor // Official Exhibitor] of the Association for the Advancement of Sustainability in Higher Education 2025 Conference & Expo (#AASHE25)! We invite you to join us October 22-24, 2025 in Minneapolis, MN, where you can learn how we will help you achieve your #sustainability goals. Learn more & register: www.aashe.org/conference. #AASHE25 
    • LinkedIn
      • We’re an [Official Sponsor // Official Exhibitor] of the Association for the Advancement of Sustainability in Higher Education 2025 Conference & Expo (#AASHE25)! We invite you to join us October 22-24, 2025 in Minneapolis, MN, where you can learn how we will help you achieve your sustainability goals. We’re eager to meet you and can’t wait to see you there! To learn more and register, visit www.aashe.org/conference.

  • Tips for Success

    Activate Your Exhibit Space

    Get creative and make your booth stand out in the Expo Hall, which will be located in the Exhibit Hall on the first floor of the Hyatt Regency Minneapolis.

    1. Use bold and captivating graphics, colors, and signage that represent your brand and draw attendees in from a distance. Consider a theme for your booth or something that makes it memorable to attendees.
    2. Encourage interaction at your booth through games, contests, or quizzes related to your company, product, or industry. Be sure to provide opportunities for attendees to leave feedback, sign up for newsletters, or enter giveaways to capture leads and continue the conversation post-event.


    Social Media Marketing Promotion

    Develop a social media campaign in the weeks leading up to and during #AASHE25. A well-executed multi-platform strategy will be crucial to informing attendees about where you’ll be and what you’ll have to offer.

    1. Email signature copy, promotional language, social media copy, and more can be found under the “Publicize Your Participation” dropdown.
    2. Be sure to use our official hashtag, #AASHE25, across all platforms.

    How You Can Help

    The most effective Sponsors demonstrate what they have to offer, and provide concrete information about the solutions they can bring to campuses. University sustainability staff face many challenges and come to #AASHE25 in search of new suppliers and partners to help address them.

    1. Familiarize yourself with the Sustainability Tracking, Assessment, and Rating System (STARS), and specifically the credits relevant to your business.
    2. Review the Sustainability Staffing Survey Report to gain insight into who our institutional members are and their roles on their campuses.

    Educate Yourself

    Understanding more about the campus sustainability community and who attends the AASHE 2025 Conference & Expo is critical to an organization’s success in engaging potential customers. Thankfully, AASHE has resources and publications to keep you informed.

    1. Subscribe to the AASHE Bulletin or AASHE Announcements, the premier electronic newsletters on higher education in sustainability.
    2. AASHE members can keep dialed into what’s happening in the movement by following what’s being discussed in AASHE Connect, our online community.