Converting CO2/kwH/H20 reductions into laymen terms
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I'm doing research on effective communication and messaging to achieve behavior change on campus, and one thing I'm interested in is using "real person' terms when promoting carbon, electricity, or water reductions. Could anyone tell me some good science-based resources on converting CO2/kwH/H20 into laymen terms?
For example, switching over from incandescent light bulbs to CFLs saves 40 tons of carbon over the life of the bulb, which is the equivalent of taking __ cars off the road. I'm seeking either examples where the math is already done, or the values that would aid people in doing the conversion (i.e. Burning one gallon of gas creates 20 pounds of carbon dioxide, and the average car emits about six tons of carbon dioxide every year. Just found that by Adam Stein, VP of Marketing at Terrapass, by googling it. But that's not really citeable).
MBA Candidate, Babson College
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