The National Resource Defense Council and recently released a report, The Issue with Tissue: How Americans Are Flushing Forests Down the Toilet, that found a lack of recycled content in Procter & Gamble’s Charmin and other company flagship tissue brands.

As a result, 30+ organizations and 120,000 petitions signatures collected from activists across the country, came together to have their voices heard and urged Procter & Gamble to substantially increase the use of recycled fibers in its tissue products, especially its post-consumer recycled content. As an interim step, Procter & Gamble is being asked to commit to displace half of its virgin fiber with recycled and low-impact alternative fiber by 2025.

We are proud to be one of those organizations that signed this letter and plan to continue encouraging companies like Procter & Gamble to greatly increase its sustainability efforts to benefit the global climate.