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Active Athletes: Engaging Athletes in Your Sustainability Initiatives
June 14, 2017 @ 1:00 pm - 2:00 pm EDTFree
From amateur to professional, athletes serve as community symbols, role models, and influencers. In a highly connected world, the ability for athletes to reach their fans is greater than ever and athletes across the globe are recognizing the opportunities available to drive positive change. How can the sports industry support athletes in pursuing environmental and social stewardship?
During next month’s webinar, attendees will share examples of how athletes are finding partners within their sports and across their communities to promote environmental and social responsibility. These case studies will highlight key steps for developing these partnerships and strategies for leveraging the power of athletes to raise awareness and drive change.