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Moving the Needle on Commute Mode through TDM

June 28, 2017 @ 3:00 pm - 4:30 pm EDT


Offering sustainable transportation options to students and staff is the easy part. What more can you do to foster improvements in sustainable commute mode share? Transportation demand management (TDM) professionals from Stanford University, Cornell University, and University of South Florida will discuss current topics to improve the performance of more sustainable transportation modes to meet the commute needs of students and employees. Topics discussed include how university administrative staff and faculty can partner, through research to better understand what motivates us to change our travel behavior. The results are applied to improve and modify the current slate of TDM programs and services. Engaging your campus community also rests upon understanding how they communicate and developing a strategy to reach your audience using social media. The keys include knowing the direction of social media, adapting it to your purposes strategically, and five things you should do even if you choose not to have a social media presence. Forward positive momentum for sustainable transportation also depends upon wider commitments to the community as illustrated by engagement with local government and an award winning campus master plan.

For members: Access webinar recording and presentation materials


 Sara Hendricks

Sara Hendricks, Senior Research Associate, University of South Florida

Sara J. Hendricks, AICP, began her transportation career in the private sector, conducting traffic impact studies for new land development, parking studies, and site feasibility studies in the Philadelphia metropolitan area. She earned a Master of Regional Planning from the University of North Carolina at Chapel Hill. Since then, she has focused her research upon transportation demand management at the Center for Urban Transportation Research, University of South Florida, Tampa. Sara provides technical support as Director of the New North Transportation Alliance, a transportation management organization that encompasses USF and the surrounding large employers. She was a charter member of the Sustainability Initiatives Steering Committee at the University of South Florida, and provides technical support to USF Parking and Transportation Services.

 Gary Cremeens

Gary Cremeens


Gary Cremeens, Project Associate II, Transportation Services, Cornell University

Gary Cremeens wants to live in a world where people understand that transportation should be included in Maslow’s Hierarchy of Needs.
As a Project Associate II at Cornell University Transportation Services he has been spotlighted for his efforts in creating communication efficiencies, public relations, and spreading the message about transportation demand management. Through his marketing, community collaboration, and outreach efforts. In a little under a year, he has increased new users on Cornell’s rideshare platform by 55%.
When he’s not talking about transportation, you can find him sharing information on LinkedIn, Facebook, Twitter and Instagram; where he has a combined following of just over 7,000. In addition, he manages several Cornell University Social Media Channels, one being Cornell Campus-to-Campus Express Bus, which he averages 10% post engagement.

 Brian Shaw

Brian Shaw, Director of Parking and Transportation Services, Stanford University

Brian Shaw is the Executive Director, Department of Parking and Transportation Services at Stanford University. He is a specialist in the area of Sustainable Transportation, having created new programs at Stanford, the University of Pennsylvania, the University of Chicago and Emory that fostered carpooling, biking, walking and riding public transit to campus. Under his leadership, Stanford has been able to keep its peak hour trips under a cap established in 2000, while the campus has continued to grow and thrive.
Brian has served on the board of the International Parking Institute (IPI) since 2014, co-chairing IPI’s Sustainability Committee, while serving on the Education Development Committee. He recently developed a TDM course for IPI and the Green Building Council to help educate non-practitioners. He has also served on the Caltrain Citizens Advisory Committee since 2014, most recently as Chair.
Brian earned a Master’s of City Planning from Penn. He is a Certified Administrator of Public Parking (CAPP) with IPI. Brian frequently speaks on managing parking demand through increasing use of sustainable travel modes and demand based pricing. He has given presentations for Ivy +, NACUBO, IPI, PaperClip Communications, ACT, and several regional parking and transportation groups. He is a frequent contributor to The Parking Professional, IPI’s monthly magazine.



June 28, 2017
3:00 pm - 4:30 pm EDT
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