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Webinar: Leveraging Social Media for Sustainability Campus Engagement During and Beyond COVID-19

September 15, 2021 @ 3:00 pm - 4:00 pm EDT


In this interactive session you will learn how to effectively use social media platforms to engage with your campus community virtually, when it is not possible to conduct on campus activities. We’ll first explore the power of using a storytelling approach on social media with a case study that was conducted over the last 12 months during the COVID-19 imposed university lockdown at the American University of Sharjah. This will be followed by a peer exchange activity to share lessons learned from campus engagement teams around the globe. At the end of the session, you’ll have a chance to contribute to a social media toolbox for effective sustainability campus engagement during and beyond COVID-19.

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Julia Carlow

Julia Carlow, Sustainability CoordinatorAmerican University of Sharjah

Julia Carlow, Sustainability Coordinator at the American University of Sharjah (AUS), in the UAE, focuses on sustainability outreach to and engagement with faculty, students, staff, and the broader AUS community. Originally from Germany, she has a background in business administration, supply chain management and CSR and more than 15 years of work experience in Asia and the Middle East. She currently serves on the Advisory Council of the Association for the Advancement of Sustainability in Higher Education (AASHE). With more than 90 nationalities represented at AUS, Julia’s goal is to continuously foster effective sustainability communication in a diverse campus community.

Sohail Dahdal

Sohail Dahdal, Associate Professor, American University of Sharjah

Sohail Dahdal is a professor of media at the American University of Sharjah (AUS) in the UAE. His research focuses on the use of immersive technologies to enhance the experience of teaching media and the use of immersive digital storytelling as a mechanism to engage youth on social media platforms. Prior to joining AUS, he taught at the University of Technology, Sydney and the Australian Film, Television and Radio School (AFTRS). Sohail has worked with some of the top media organizations in Australia, as well as the United Nations, pushing the boundaries of immersive storytelling in form and substance, working on pioneering projects including the award-winning web documentary, Long Journey, Young Lives.



September 15, 2021
3:00 pm - 4:00 pm EDT
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