This workshop has passed. You can purchase a copy of the recording and resource materials. 

Many of the most pressing environmental challenges of our time are also behavioral challenges. But as we know, behavior change is hard. To be successful, we need a better understanding of w

hat motivates people and moves them towards sustainable behavior. Rare’s Center for Behavior & the Environment is facilitating an interactive, virtual Behavior-Centered De

sign for the Environment training to help the AASHE community expand their toolkit for sustainable behavior change. This program offer participants a deep dive into a few key steps of the Behavior-Centered Design journey, such as developing a behavior change theory of change and an assessment plan. We will use a case study to practice developing a theory of change for behavior change programs and apply key levers of change.

In this workshop, participants will:

• Know the steps of Behavior-Centered Design for developing a behavior change solution
• Experience using a behavioral lens to think through environmental challenges 
• Describe six levers of behavior change
• Understand the importance of incorporating behavior change into your theory of change
• Experience hands-on tools they can use for their own behavior change and environment work

Optional add-on: Self-paced course on Behavior-Centered Design

If you would like to explore an introduction to Behavior-Centered Design before or after this workshop, you are invited to take a self-paced e-learning course on the topic. This course will walk you through a Behavior-Centered Design journey in a series of ten modules and prompt you to complete short exercises along the way. On your own time you’ll explore the eight steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, ideation and prototyping, and measuring the success of your behavioral intervention. You will gain a basic understanding of the levers of behavior change with which we design environmental solutions, such as emotional appeals, social influences, and choice architecture. Course registration also includes access to our monthly BE.Lab hours when you can ask your questions directly to a member of our team. 

Facilitators

Katie Williamson, Manager of Learning & Tools, Rare’s Center for Behavior & the Environment

Katie Williamson is a Manager of Learning & Tools for Rare’s Center for Behavior & the Environment, a global behavior change and conservation organization. She develops tools, resources, and trainings on Behavior-Centered Design and enjoys curating learning experiences for practitioners working around the world on a wide range of environmental challenges. She earned an M.S. from the University of Michigan’s School for Environment and Sustainability and a B.A. from Dartmouth College in Anthropology and Environmental Studies. Prior to Rare, Katie helped design and support undergraduate and graduate courses, worked with the Aspen Institute and the Donella Meadows Institute, and served as a research consultant for the Connecticut chapter of The Nature Conservancy.

Any questions about the workshop?
Please contact Daita Serghi, education@aashe.org