ABOUT

AUDIENCE-EXPOSURE

ADVERTISING & SPONSOR OPPORTUNITIES

ABOUT

The Association for the Advancement of Sustainability in Higher Education (AASHE) is one of the largest thought-leader organizations in higher education sustainability. With a mission to empower higher education to lead the sustainability transformation, our resources, professional development and network of support enables institutions of higher education to model and advance sustainability in everything they do, from governance and operations to education and research.

Contact Melanie Horton at melanie.horton@aashe.org or 303-395-1331 ext. 123 to reach our audience via online, publications and email advertising.

AUDIENCE-EXPOSURE

Online (as of January 2013):

• 230,000+ unique visitors to AASHE.org each year
• 83,000+ monthly pageviews on AASHE.org
• 102,000+ unique visitors to STARS.org each year
• 31,000+ unique visitors to AASHE conference website each year
• 23,600+ members of AASHE Campus Sustainability Discussion Forum
• 5,000+ social media followers (Twitter, Facebook and LinkedIn)

E-newsletters (as of January 2013):

• 20,500+ subscribers to industry newsletters
• Exposure to 5,000+ social media followers through promotion of e-newsletters (Twitter, Facebook and LinkedIn)

Publications (as of January 2013):

• 1,000+ AASHE publication downloads from AASHE websites each year
• Exposure to 5,000+ social media followers through promotion of publications (Twitter, Facebook and LinkedIn)

AASHE Member Breakdown

• 1,000+ members (institutions, businesses, nonprofits, etc.)
• 20,000+ active individuals associated with AASHE memberships
• 400+ participants in STARS, AASHE’s premier tracking, assessment & rating system for campuses
• 73+ minority serving institution members (historically black colleges and universities, tribal colleges, Hispanic-serving institutions, and more)

When you advertise with AASHE, you are reaching:

Senior campus administrators • campus planners and purchasers • facility officers • administrators of system offices • sustainability officers • faculty • students • business managers and owners • consultants • NGO directors • environmental and energy-related government agencies • business sustainability directors and managers • construction project managers, builders, contractors, architects and designers

ADVERTISING & SPONSOR OPPORTUNITIES

Online
E-newsletters
Publications
Annual Conference

ONLINE

AASHE Website
We offer run of site advertising on the pages of the AASHE website that support ads, including the home page. (Some web pages do not support online ads due to formatting.) Pricing is based on impressions:

• Dimensions: Skyscraper ad (120 x 600 or 160 x 600 - rate is the same for both sizes)

CPM (cost per thousand) Rates:

Image placement on homepage and other webpages:

Click screenshots to zoom.

Resource Center Databases
We offer the following database sponsorship packages for institutions and businesses. Rates vary for each database based on CPM.

Institutions:

1-year package includes:

• Exclusive sponsor recognition on all database pages with logo and text on main database page, google ad word like sponsor space on all other database pages.
• Lead generation (logo with link to contact form)
• 50% discount on AASHE membership for one year
• Exclusive sponsor recognition on AASHE website homepage slide promoting the new database for 5 weeks
• 50% AASHE conference exhibit discount
• 1 free AASHE conference pass
• Opportunity to associate institution with the AASHE brand in marketing materials using the AASHE logo (when describing sponsorship of database)
• Social media recognition during AASHE's database promotion
• 1 Complimentary single-issue sponsorship in the AASHE Bulletin

6-month package includes:

• Exclusive sponsor recognition on all database pages with logo and text on main database page, google ad word like sponsor space on all other database pages.
• Lead generation (logo with link to contact form)
• 30% discount on AASHE membership for one year
• Exclusive sponsor recognition on AASHE website homepage slide promoting the new database for 2 weeks
• Opportunity to associate institution with the AASHE brand in marketing materials using the AASHE logo (when describing sponsorship of database)
• Social media recognition during AASHE's database promotion

Businesses:

1-year package includes:

• Exclusive sponsor recognition on all database pages with logo and text on main database page, google ad word like sponsor space on all other database pages.
• Lead generation (logo with link to contact form)
• 50% discount on AASHE Business Leader membership for one year
• Exclusive sponsor recognition on AASHE website homepage slide promoting the new database for 5 weeks
• 50% AASHE conference exhibit discount
• 1 free AASHE conference pass
• Opportunity to associate institution with the AASHE brand in marketing materials using the AASHE logo (when describing sponsorship of database)
• Social media recognition during AASHE's database promotion
• 1 Complimentary single-issue sponsorship in the AASHE Bulletin

6-month package includes:

• Exclusive sponsor recognition on all database pages with logo and text on main database page, google ad word like sponsor space on all other database pages.
• Lead generation (logo with link to contact form)
• 50% discount on AASHE Business Supporter membership for one year
• Exclusive sponsor recognition on AASHE website homepage slide promoting the new database for 2 weeks
• Opportunity to associate institution with the AASHE brand in marketing materials using the AASHE logo (when describing sponsorship of database)
• Social media recognition during AASHE's database promotion

Database(s) currently available for sponsorship:

Academic Programs Database
AASHE has transformed the various lists of academic programs related to sustainability into an interactive, comprehensive database. AASHE’s academic programs have been widely received by members with over 128,000 pageviews in CY 2012. This new database presents an opportunity for campus sustainability-minded businesses or higher education institutions to sponsor the database and connect with a wide variety of our members.

The current academic programs resource can be found here. We plan to launch the new and improved Academic Programs Database in February 2013.

Rate: $20K for 1 year or $12K for 6 months

Database(s) currently sponsored:
Campus Solar Photovoltaic Installations Database

E-NEWSLETTERS

AASHE Bulletin is the premier electronic newsletter on higher education sustainability. Each week, it provides the latest campus sustainability news stories, events, resources and opportunities to a growing subscriber base of more than 11,000 including administrators, faculty, staff and students from more than 500 colleges and universities. Open and click rates for the Bulletin consistently surpass the 20 percent industry high.

Sponsoring a Single Issue (Image + Text)
Single-issue sponsors are prominently featured at the top of the Bulletin with a hyperlinked image as seen here and up to 40 words of text.

• Dimensions: 180 pixels wide by 350 pixels tall

• Rates and cost per mille (CPM):

Sponsoring 12 Issues (Logo-Only)
Logo-only sponsors are prominently featured at the top of the Bulletin with a hyperlinked logo as seen here for 12 consecutive issues.

• Dimensions: 145 pixels wide by 50 pixels tall

• Rates and cost per mille (CPM):

Logo-only sponsors may cancel their sponsorship at any time, and will be reimbursed in proportion to the remainder of the sponsorship period, minus a $100 cancellation processing fee.

Note: AASHE Business Members at the Leader and Supporter levels receive complimentary Bulletin advertising. If you’re thinking about becoming a Leader or Supporter, contact AASHE Member Relations Coordinator Melanie Horton at melanie.horton@aashe.org.

PUBLICATIONS

Salaries and Job Details of Higher Education Sustainability Staff: Results from the 2012 Higher Education Sustainability Staffing Survey
This online publication is a report on results of a survey of sustainability staff at higher education institutions in the U.S. and Canada. The biennial survey has been conducted by AASHE since 2006. The report from the 2012 survey will be published in May 2013. This is one of the most valuable publications in the field of higher education sustainability - it is widely read and referred to (especially among sustainability officers and administrators) throughout the year by administrators and staff, as well as the media and bloggers. The 2010 edition has had 1,136 downloads to date as of 3/25/13. It’s downloaded throughout the year. The 2012 report will be more robust due to the inclusion of more categories & visuals.

Sponsorship opportunities:

• $3,000 for sponsorship (2 or 3 sponsors), or $5,000 for exclusive sponsorship.

• Recognized in all publicity about the publication

• Logo (on inside) and short description (150 characters) included in the publication, plus an acknowledgement in the publication.

Note: AASHE Business Members at the Leader and Supporter levels receive this sponsorship free of charge. If you’re thinking about becoming a Leader or Supporter, contact AASHE Member Relations Coordinator Melanie Horton at melanie.horton@aashe.org.

ANNUAL CONFERENCE

The largest higher education sustainability conferences in North America, AASHE conferences offer an exciting and unique opportunity to reach out to higher education decision-makers and demonstrate to colleges and universities how your products or services can lead the way to a sustainable future. Sponsor and exhibitor opportunities include:

• In-kind and Customized Sponsorships
• Conference Sponsorships
• Expo Booths
• High-Visibility Exclusive Sponsorships
• À La Carte Sponsorships

To inquire about AASHE conference sponsorship and/or exhibiting, contact Member Relations Coordinator Melanie Horton at melanie.horton@aashe.org or 303-395-1331 ext. 123.