GCSHE 2022 Changemaker Sponsor Toolkit Website Banner

Changemaker Sponsors represent our second highest-level of sponsors and enjoy an unmistakable presence at the conference. Changemaker sponsorship status includes all of the benefits listed below. Please pay attention to the deadlines provided in order to maximize your sponsorship.

  • Important Dates & Deadlines
    Please pay special attention to these dates. Unfortunately, we are unable to extend any of the deadlines listed here.

    9/13/2022 Sponsor/Exhibitor Demo Day! A showcase of the virtual platform features.
    10/11/2022 Virtual Platform Open for All Attendees
    10/18, 10/26 and 11/3/2022 Live Conference Dates
    10/18/2022 Live Expo Hall Hours, 1:00 p.m. – 2:00 p.m. ET
    10/26/2022 Live Expo Hall Hours, 11:00 p.m. – 12:00 p.m. ET
    11/3/2022 Live Expo Hall Hours, 12:00 p.m. – 1:00 p.m. ET
    11/3/2022 Registration closes for new registrants on the last day of the conference.
    • All unscheduled Sponsorship benefits expire.
    • Last day for attendee access to #GCSHE content.

  • On-Demand Session Presentation
    Deadline: Sept. 12, 2022 – Submit your proposal using the Call for Proposals Submission Form. Review the Call for Proposal page for information on acceptable session content and other helpful information.

    Changemaker sponsors are eligible to present an On-Demand Session Presentation with a promotion in a daily conference email and push notification. 

    • On-Demand sessions are available for viewing through Dec. 31, 2022.
    • Your session will be up to 45 minutes in length. The determination of session length and other factors is at the discretion of AASHE.
    • Your session will be included in the official #GCSHE schedule.
    • AASHE reserves approval rights over all content presented to #GCSHE attendees.

  • Thought Leadership Article
    Deadline: Sept. 12, 2022- Submit your thought leadership article via the Sponsor/Exhibitor Onboarding Form.

    Visionary and Changemaker sponsors are eligible to produce a thought leadership article that will be sent to all #GCSHE 2022 registrants.

    • Written by the sponsor, posted to the AASHE blog with a teaser included in an email to all conference attendees
    • Specifications:
      • Topics must be related to sustainability and the higher education community.
      • Article must be educational and can not be a sales pitch.
      • Titles should be no more than 65 characters
      • Include a maximum of three sentences about the author and at least one high res (300 dpi) PNG image, max-width 400 pixels
      • Recommend blog posts be between 1,000 – 2,000 words
      • All guest content will include the following disclaimer:
        • The views, opinions and positions expressed by the authors and those providing comments on these blogs are theirs alone, and do not necessarily reflect the views, opinions or positions of the Association for the Advancement of Sustainability in Higher Education (“AASHE”).
      • AASHE reserves approval rights over all content and will determine the timing of when the article is published.

  • Post-Conference Webinar
    Deadline: Sept. 12, 2022 To present a webinar to the AASHE audience, submit the title and abstract via the Call for Proposals form. The completion of this form is a requirement to present your webinar.

    Visionary and Changemaker sponsors are eligible to present an educational webinar on a topic of their choosing.

    • Review the Best practices for building your interactive session and the Submission FAQs for a successful proposal.
    • Webinar content must be based upon a relevant topic, concept or idea related to sustainability in higher education. We do not allow purely promotional webinars. 
    • AASHE respects the privacy of people who engage with us, and as such, we do not provide attendee lists (but can provide general stats: number of registrants, number of attendees), and you can ask for attendees to share contact information in the chat or provide an information capture form during your presentation.
    • NOTE: Your webinar will take place in the following calendar year.

  • Sustainable Solutions Track
    Deadline: Oct. 3, 2022 – Enhance your visibility and participate in the Sustainable Solutions track during GCSHE, the largest and most widely recognized multidisciplinary sustainability gathering. This exciting opportunity will allow you to demonstrate your qualifications and credibility while simultaneously showcasing your research, innovations, products, and services to grab the attention of campus sustainability staff, executive administrators, faculty, staff, and students!

    Share your session title, description and select your preferred timing through the Sponsor/Exhibitor Onboarding Form. 

  • Virtual Exhibit Booth
    Deadline: Oct. 3, 2022 – Register and build your virtual booth by this deadline (instructions will be provided later this summer).

    All sponsors and exhibitors are eligible to have a virtual exhibit booth in the #GCSHE exhibit hall.

    • Virtual booths feature company video, downloadable resources, appointment setting, private virtual meeting room, seamless lead collection, dedicated live support during conference hours and visibility within the platform. 
    • Exhibit staff must be registered by Oct. 3, 2022 (instructions provided in Aug.).
    • All virtual booths must be completed Oct. 3, 2022 (instructions and access provided in Aug.).
    • Logo size: 800w x 900h pixels with a transparent background and no white space padding your image.

  • Advertising Pre-Roll Video
    Deadline: Oct. 3, 2022 Submit your video via the Sponsor/Exhibitor Onboarding Form. 

    Changemaker sponsors are eligible to provide a video advertisement that will be featured in AASHE’s video pre-rolls (ads that are shown within the video player before the main video content starts to play).

    • Sample Image of video location within the virtual platform.
    • Your video can be up to 30-seconds in length, but we recommend you don’t exceed 15-20 seconds. Although attendees will not have the option to skip the ad, they can become frustrated by waiting to get to the main content.
      • Make sure that you include your brand message and call to action early and do it visually so that you don’t need more than 30 seconds to get your point across
    • Your video ad will be featured in the main staging area of the virtual conference (e.g., opening program, keynotes and special entertainment). 
    • Videos must be submitted in MP4 format.
    • AASHE reserves approval rights over all content presented to #GCSHE attendees.

  • 15 #GCSHE Registrations
    Deadline: Nov. 3, 2022 – The conference registration will close for new registrations on the last day of the conference.

    Changemaker sponsors are eligible to register 15 staff for the #GCSHE virtual conference.

    • AASHE will provide you with a unique discount code and instructions in Aug.
    • Conference attendees from your company must use company-provided email domains when registering.
    • Platform access through Dec. 31, 2022
      • Company registrants must register before the close of the live conference dates (Nov. 3, 2022)

  • Social Media Mentions (x3)
    Visionary, Changemaker and Innovator sponsors will be mentioned in AASHE social media channels.

    • Mentions will be on the AASHE Facebook, Instagram or Twitter feed.
    • AASHE will set these up.
    • No action is needed by the sponsors.

  • Leaderboard Participation
    Visionary, Changemaker and Innovator sponsors are eligible to participate in the #GCSHE Leaderboard.

    • Conference participants will receive points by visiting your booth and attending your session. Top winners will be awarded prizes, incentivizing them to visit you.
    • AASHE will set up these codes.
    • No action is needed by the sponsors.

  • 100-Word Mention in Conference Email ($1500 Add-On)
    Gain additional exposure by adding a thought leadership posting that will be sent to all #GCSHE registrants through an email.

    • Written by the organization and included in an email to all conference attendees
    • Specifications:
      • Topics must be related to sustainability and the higher education community.
      • Brief must be educational and can not be a sales pitch.
      • Titles should be no more than 65 characters
      • AASHE reserves approval rights for overall content and will determine the timing of when the article is published.


  • Leads & Real-Time Reports
    How real-time leads are collected:

    • An attendee requests information in your booth
      • Exhibitor lead retrieval populates the exhibiting organization’s list of captured leads with that attendee’s contact information and any optional notes the attendee submits. It is available for exhibitors to download via their private exhibitor portals from the Lead Retrieval section. Requesting information, from the attendee’s perspective, can be done by clicking on a button in the list of exhibitors in the virtual exhibit hall, clicking a large sticky banner on the exhibitor’s profile itself, or attempting to download the exhibitor’s files.
    • An attendee downloads a resource from your booth
    • You will be able to see everyone who comes into your booth

    Post-conference, all exhibitors and sponsors will receive a list of the names and affiliated institutions/organizations of individuals that visited their booth. Email addresses of booth visitors are not included unless they requested more information or downloaded one of your resources.

    We will also provide an aggregate report with the following information:

    • A list of attendees who visited your booth but did not request information or download resources. Note: AASHE will only provide the name, title and institution.

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