Looking to optimize your outreach and return on investment? Sponsors at the Visionary and Changemaker levels will receive a list of names, email addresses and affiliated institutions/organizations from attendees that opt-in to receive communications from sponsors. This is a great way to reach the most engaged attendees of #GCSHE!

Guidelines for the use of this list will also be supplied by AASHE. The pre-conference registration list will be sent ~2 weeks in advance of the conference. The post-conference list will be sent no later than the end of October.

Additionally, each virtual booth will include a button that reads “Email Me More Information.” When attendees click this button, it generates a lead with full contact details.  You can encourage attendees to click this button by offering raffles or other enticements. Sponsors will be able to see leads generated this way in real-time under Reports in the Hubb platform.

Reporting

In the Reports section, you will also be able to see numbers for the following statistics in real-time:

  • Attendees Visited: This shows the number of visits to your sponsor booth.
  • Attendees Favorited: The number of attendees who have bookmarked your booth as a favorite.
  • Live Meeting Room Visits: Shows the number of times an attendee has clicked on the “Join My Live Meeting Room” button to join a live meeting room.
  • Meetings Across All Booth Staff: The total number of meetings the entire company staff participated in.
  • Video Downloads: Displays the number of times a resource or video has been downloaded per resource.
  • Social Media Clicks: Displays the total amount of social media link clicks, along with the amount per link.
  • Video Views and Average Time Watched: Displays the number of views a video has received, along with the average time it was watched in seconds.
  • Chat Transcript: Displays the chat transcript from the chatroom on your sponsor page.

Post-Conference:

  • Once the conference has concluded, all exhibitors and sponsors will receive a list of the names and affiliated institutions/organizations of individuals that visited their booth. NOTE: Email addresses of booth visitors are not included unless they clicked the “Email Me More Information” button.
  • These instructions will show you how to access reports of attendees who have clicked “Email Me More Information” in your booth, as well as statistical information about attendee engagement.  
  • Post-conference, AASHE will provide additional reports with the Name/Institution of attendees who visited your booth, but did not click the “Email Me More Information” link.

Sponsor Raffles and Scavenger Hunt

  • Sponsor Raffles
    • We recommend offering a raffle in your booth (to encourage attendees to click the “Email Me More Information” button and provide you their contact details). To do so, fill in the “Contest & Promotion” box under your Company Booth Profile.
    • Alternatively, if you would like to set up a separate entry form on your own website or Google Forms, contact kimberly.smith@aashe.org to provide us with a link to that form. Be sure to set up that form to capture whatever data you want to receive from attendees.
  • Scavenger Hunt
      • Eligible to all sponsors and for exhibitors who have purchased the Scavenger Hunt Participation. You will provide AASHE with up to 3 questions that have answers hidden in your virtual booth (in your Organization Video, in one of your Resources or your Organization Description).  Attendees will have to search your virtual booth to find the answers to be eligible to win prizes (provided by AASHE). The Scavenger Hunt will be promoted in the Exhibit Hall Lobby and on our Fun Zone activity page. Prizes include registrations to the 2021 conference, as well as eBooks from our keynote speakers.
        • We will reach out to you shortly to ask for your 3 questions. If you would like to add the Scavenger Hunt to your exhibit package or Host Institution sponsorship, please contact kimberly.smith@aashe.org.

What’s Next?

Go Back to the Sponsor Toolkit
Sponsor Toolkit

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