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Social Impact Community Thought Leaders Dr. Katherine White
April 29 @ 12:00 pm - 1:00 pm CDTFree
Professor Kate White will discuss how we can encourage consumers to get on board with making meaningful changes to be more sustainable. She will present a framework from her own research that is represented by the acronym SHIFT. People are most likely to engage in sustainable behaviors when the message or context leverages the following psychological factors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility. The Framework was developed through a rigorous review that integrates over 350 academic articles published in top peer-reviewed journals into a concise, useful, and actionable structure. She will explain the framework using research and real-world examples.