For a university like UC San Diego (UCSD), it appears that they are at the forefront of most innovative environmental projects and objectives. However, as they continue to receive national attention for its partnerships and achievements, the question remains: has UCSD effectively communicated the “sustainability message” to the campus community, and if not how should they go about doing it? The purpose of this project was to perform a case study of sustainability methods at another institution – Preuss – and see how their success in sustainability differed from that of UCSD. In order to analyze better methods for implementing sustainability on a campus such as UCSD, I thought it might be useful to evaluate sustainability efforts in a smaller scaled campus, specifically Preuss. Through my internship at the UCSD Sustainability Department and my volunteer experiences at Preuss, I had the opportunity to observe two different methods of sustainability outreach, top down with the UCSD and bottom up with Preuss’ Ecology Club. Three significant projects the Sustainability Tracking Assessment and Ratings System (STARS) pilot program, the Power Down for the Planet project, and Earth Week/ Day events allowed me to make my assessments. The results varied with each project. Yet, it allowed me to conclude that bottom up approaches are more effective in promoting the sustainability message, and UCSD must return to grassroots efforts in order to further accomplish the environmental goals of the university.