Recycling after consumption: A Theory of Planned Behavior approach
Research is needed to understand consumers’ recycling behaviors to potentially increase the recovery rate of recyclable materials. Drawing from the Theory of Planned Behavior (Ajzen, 1985), we sought to understand the factors that influence intentions to recycle plastic bottles once they are consumed. Data were collected from students (N = 144) at a large, public institution to understand their intentions to recycle plastic bottles after consumption. Previous recycling behaviors, gender, political orientation, attitudes, and subjective norm were reliable predictors of intentions, with the total model accounting for 54% of the variance. Antecedents of attitudes and subjective norms (i.e., family and friends) were also identified. Implications for theory and policy development are discussed.
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