Recycling after consumption: A Theory of Planned Behavior approach

Type of Paper: 
Non-thesis Graduate Student Research
Institution: 
Texas A&M University
Disciplines: 
Environmental Studies and Sciences
Disciplines: 
Sociology
Admin Depts: 
Athletics and Recreation
Admin Depts: 
Conference and Events Administration
Keywords: 
Buildings
Keywords: 
Grounds
Keywords: 
Public Engagement
Keywords: 
Waste
Date: 
December, 2009

Research is needed to understand consumers’ recycling behaviors to potentially increase the recovery rate of recyclable materials. Drawing from the Theory of Planned Behavior (Ajzen, 1985), we sought to understand the factors that influence intentions to recycle plastic bottles once they are consumed. Data were collected from students (N = 144) at a large, public institution to understand their intentions to recycle plastic bottles after consumption. Previous recycling behaviors, gender, political orientation, attitudes, and subjective norm were reliable predictors of intentions, with the total model accounting for 54% of the variance. Antecedents of attitudes and subjective norms (i.e., family and friends) were also identified. Implications for theory and policy development are discussed.

First Author

Brian
Patrick
McCullough

Second Author

George
B
Cunningham

Contact Person

Brian
McCullough