Guidelines for Business Leader Webinars
These guidelines are intended to create clear expectations for the educational webinars offered through our Business Alliance Program and to ensure that these webinars are beneficial for the business member, the webinar participants, and AASHE.
Responsibilities of the Business Member
- Select a date and time for the webinar (you may wish to consult AASHE's calendar to reduce the chance of a scheduling conflict with another event).
- Develop content in accordance with the Content Guidelines below and provide it to AASHE for review.
- At least a month before the scheduled date, provide AASHE with the title of the presentation, the PPT slides, and names, titles and photos of presenters.
- Attend one rehearsal session before the webinar (PPT slides are due before rehearsal).
- Optional: type up the answers to questions asked during the webinar (AASHE staff will give you the list of questions) and provide to AASHE.
- Presenters should be experts on the topic as it relates to higher education. At least one presenter (preferably two) must be from a college campus.
- The beginning or conclusion of the webinar is a good time for a representative from the business sponsor to briefly describe the company's work on college campuses.
- Content must be educational in nature. A presentation that is primarily a sales pitch will likely turn off participants and reflect negatively on the presenter.
- Products or services should be referred to in generic terms (e.g., "energy data dashboards" rather than a specific company's energy data dashboard.)
Responsibilities of AASHE
- Work with business member to finalize the webinar content.
- Promote the webinar through:
- AASHE Bulletin (weekly)
- AASHE Events newsletter
- Events Calendar on AASHE homepage
- "Featured Events" list on right column of website
- Moderate the webinar and introduce presenters
- Post the recorded webinar, the PPT slides, and the Q&A document on the website after the event.