How to successfully build a buzz and promote a 'Green Mentality' survey on my university campus.

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AASHE Member
Joined: Jun 8 2011

How can I best create a buzz and advertise my 'green' survey on campus?

I am interning with the Sustainability Office at Clark University and we've created a survey to assess attitudes about environmentalism. The idea is that once we know what people care and think about sustainability we can begin to help create a positive cultural and behavioral shift on campus.

In the meantime, I'd like to create a buzz surrounding the survey so that when it shows up in student inboxes they will be excited and invested in sharing their points of view on the matter. Has anyone worked on this kind of project that could share some insights or strategies?

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AASHE Member
Joined: Apr 11 2011

When I began thinking about "green" surveys for a similar purpose, I decided on planning focus groups instead. I was able to partner with a couple of environmental science professors who were kind enough to offer extra credit points to their students who attended the focus group. I don't think paper surveys are the best method if you do decide to go with a survey, simply because many students will throw them away (and likely not recycle them). I would try a web-based survey like survey monkey or kwik survey; you can set up several laptops at a busy location (perhaps a dining hall or social gathering place on campus) and create incentives for students to take the survey. Maybe you give them a free coffee coupon for taking it or if the funds are available, create a raffle of environmentally friendly products (maybe you offer reusable containers on campus or organic snacks, etc.). From my experience, students are interested in helping you more when there is free stuff involved! :) Good luck!