The Bell Curve
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"For any recycling or sustainability program to work in perpetuity (and truly be sustainable), it needs to reach that Apathetic Middle."
If you have ever seen me speak publicly, you have seen me talk about the bell curve of participation. If not, I urge you to check out my latest blog. I think this bell curve is one of the most important facets in the success or failure of any program.
Hope this helps.
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